Willy Tech Shop logo

  Madison's original "MacShop" for Mac service & repair since 2005                                                    

Questions?    Call: (608) 270-4444  

It's all about you and your Mac

Locally-owned.  Here to serve you!


What is WILLY Tech Shop?          To learn more about WILLY Tech Shop's history, click here!

Madison’s independent, locally-owned, Apple technology resource for Mac computer Service, Repair and On-Site Support.


Our Principal Mission (aka Our Driving Force)

1)  At Willy Tech Shop, you are family. We will give you honest answers and tell you like it is. 

2)  Provide a superior customer experience through the products and services we offer.

3)  Demonstrate environmental responsibility in all that we do. 

4)  Give back to and be a part of our community. 

5)  Have some fun along the way!

Most companies have a guiding philosophy that governs how they do business; how they react to customers, what they are trying to sell and why, and even how they view a standard business transaction.

How these philosophies are communicated to customers vary. Some do it with advertising, some do it with an emphasis to their employees, and some don’t do it at all (until you have a problem).

At WILLY Tech Shop, we decided to take a direct approach and just tell anyone who wants to read them what our guiding philosophies are when it comes to our business. Hopefully you’ll find it helpful when determining whether you want to buy from us, or if you run into a problem you’re asking us to solve. Either way, these philosophies will give both our customers and our employees a framework within which we can find common ground, and hopefully make you a WILLY Tech Shop friend for life.

The WILLY Tech Shop approach

At WILLY Tech Shop, what makes us who we are has to do with our many years on Williamson (Willy) Street in Madison, Wisconsin. People tend to be a little more laid back, have great community spirit, and delight in marching to their own drummers. There is a lot of tolerance for divergent views, as well as a lot of creativity. As for Wisconsin's second largest urban area, Madison is either a small city or a large town, depending on how you want to look at it. The very fabric of our community is built around unique neighborhoods that help bring vitality and a richness to our lives. WILLY Tech Shop has been very fortunate to be a part of the Williamson Street community for almost 20 years, one of Madison’s favorite, historic neighborhoods, which contributes in a positive way to who we are and the overall experience we provide.

We like to think of ourselves as mavericks in many ways, and that can certainly be said of WILLY Tech Shop. We see ourselves as an oasis, in an age where the trend is all about faceless website transactions where personal interactions are kept at a minimum, and Big Box corporate stores tell you what serves their best interest, not yours. We want to understand what you do and how you do it, so we can best impart our experience and knowledge into helping you make the best decision. We like to get to know you, and have you get to know us.

We also try and do that with a very friendly, non-techy and humorous attitude. We remind ourselves regularly to 1) Not take ourselves too seriously in any situation, 2) Don't sweat the small stuff, 3) Care. Care. And keep caring... about all our fellow human beings, 4) Have a sense of humor. 5) Enjoy life, smell the roses. Make sure you only expend that extra energy on what's really important, life experiences, relationships, and doing what you believe in. 

Honesty. We do like to tell it like it is. No corporate policies telling us how or what we can offer our customers. And we offer it all with a smile, hopefully a laugh or two, and just good-old fashioned customer service.


We invite you to experience the WILLY Tech Shop difference. 

- The WILLY Tech Shop team


To learn more about WILLY Tech Shop's history, click here!



All rights reserved. © WILLY Tech Shop  All registered trademarks herein are the property of their respective holders.

WILLY Tech Shop - Madison's Original MacShop - Mac Service Specialist - Computer Sales, Service, Support, Repair, Training, On-Site Support, Accessories, Recycling - Madison, WI

Madison Wisconsin's locally owned, Apple technology specialist. The best Sales, Service, Support, Repair, Training and On-Site Support solutions. Out of warranty Apple Macintosh computer service.

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