About

Power On.

About

What is WILLY Tech Shop?

Madison’s independent, locally-owned, full-service technology resource for Sales, Service, Support, Repair and Training.

Our Principal Mission (aka Our Driving Force)

1)Provide our clients with a superior customer experience through the products and services we offer.
2)Demonstrate environmental responsibility in all that we do.
3)Give back to and be a part of our community.
4)Have some fun along the way!

Most companies have a guiding philosophy that governs how they do business; how they react to customers, what they are trying to sell and why, and even how they view a standard business transaction.

How these philosophies are communicated to customers vary. Some do it with advertising, some do it with an emphasis to their employees, and some don’t do it at all (until you have a problem).

At WILLY Tech Shop, we decided to take a direct approach and just tell anyone who wants to read them what our guiding philosophies are when it comes to our business. Hopefully you’ll find it helpful when determining whether you want to buy from us, or if you run into a problem you’re asking us to solve. Either way, these philosophies will give both our customers and our employees a framework within which we can find common ground, and hopefully make you a WILLY Tech Shop friend for life.

We invite you to experience the WILLY Tech Shop difference. We hope you like it.

Jonathan Neese
Owner

The WILLY Tech Shop approach

At WILLY Tech Shop what makes us who we are has to do with our location in Madison, Wisconsin. You see, Madisonians are a bit of a unique lot. We tend to be a little off the wall, laid back, and delight in marching to our own drummers. There is a lot of tolerance for divergent views, as well as a lot of creativity. As for Wisconsin's second largest metropolis, Madison is either a small city or a large town, depending on how you want to look at it.

We like to think of ourselves as mavericks in many ways. And that can certainly be said of WILLY Tech Shop. We see ourselves as an oasis, in an age where the trend is all about faceless website transactions where personal interactions are kept at a minimum, and Big Box corporate stores tell you what serves their best interest, not yours. We want to understand what you do and how you do it, so we can best impart our experience and knowledge into helping you make the best decision. We like to get to know you, and have you get to know us.

We also try and do that with a very friendly and humorous attitude. We remind our employees regularly to 1) Not take themselves too seriously in any situation, 2) Don't sweat the small stuff, 3) Care. Care. And keep caring... about all our fellow human beings, 4) Have a sense of humor. 5) Enjoy life. Smell the roses. Make sure you only expend that extra energy on what's really important, life experiences: relationships, and doing what you believe in.

Honesty. We do like to tell it like it is. No corporate policies telling us how or what we can offer our customers. We offer a variety of choices from some of the best brands in the marketplace today. And we offer it all with a smile, hopefully a laugh or two, and just good-old fashioned customer service.

WILLY Tech Shop is 100% locally-owned and operated

We proudly enter our 6th year as “WILLY Tech Shop”, a new name that better reflects our connection with the local community! We are completing a major transition that enables positive changes in all facets of the business to support our customers, our most important asset. This change allowed our vision of implementing environmentally responsible practices that benefit the community socially and economically to become fully realized.

Being a proud and active member of the local community has brought the business back to its own original roots. The name may have changed, but our vision, goals and drive to make a difference in the Madison community did not. Presently, “WILLY Tech Shop” is a full partner in the community and will continue to provide exceptional sales, service, training and on-site support in technology, as well as find new and better ways to serve our community and environment.

BUY LOCAL FIRST! Keep Madison Independent!

iFish “official mascot”

Since 2005, Fish has entertained our customers & their pets. Many great experiences revolve around Fish during her tenure at the shop. Anyone who has met Fish has probably noticed her outgoing personality not only with people, but also their four-legged companions. She seems to thrive on attention, especially when it involves food. The best story we can recall, involves a baby taking its first steps and walking towards Fish, to the delight of her mother.

Unfortunately, Fish has been on health leave since 2010, but we hope to see her back at the shop very soon as she has been steadily improving over the last few months.

Share your Fish stories...